Karl Griffin is CEO of JammJar, the AI-native CRM platform built for UK mortgage firms, where he leads commercial strategy and product direction for a business focused on eliminating admin and automating compliance for brokers.

Karl's career sits at the crossover of mortgages, data and technology. He founded and grew his own online mortgage business, giving him a direct broker's view of the operational realities the industry faces.

He went on to lead the Data and Insights division at Equiniti, applying machine learning and large-scale data techniques on behalf of clients including Rightmove, Santander, Legal & General and Direct Line Group — placing him at the front line of how property and financial services firms turn data into commercial advantage. Before JammJar, Karl held senior roles at Zoopla, deepening his expertise in property data and consumer-facing technology at scale.

Karl is a well recognised though leader in the UK mortgage sector, regular speaker at events and a champion of progressive companies and individuals within the industry.